We like bad guys. Not just Trekkers. Look how many Star Wars fans love Darth Vader and other Sith. Look how many Potterheads like Draco Malfoy (this is mostly because of the movies and Tom Felton being the biggest Potterhead on set, and a brotherly figure to Emma Watson) and Snape (to be fair, Alan Rickman). Look at just about any anime. My Hero Academia is an easy one. All the main villains are loved. The bully kid was a fan favorite as well.
We like bad guys. Not just Trekkers. Look how many Star Wars fans love Darth Vader and other Sith. Look how many Potterheads like Draco Malfoy (this is mostly because of the movies and Tom Felton being the biggest Potterhead on set, and a brotherly figure to Emma Watson) and Snape (to be fair, Alan Rickman). Look at just about any anime. My Hero Academia is an easy one. All the main villains are loved. The bully kid was a fan favorite as well.