👌 is definitely not the customer choosing a bigger car. The entire western hemisphere has been brainwashed.
Well the customer definitely isn’t given a choice of a smaller model year new truck, but that is more on the manufacturer than the salesman
Bullshit, you can get a maverick, Ridgeline, etc. They sell like shit because they don’t tow as much and offer less around large bulky items that folks like a truck bed for. Small trucks are rarely a suitable use case outside smaller tradesman and for most of them an actual van is more efficient and better business use case.
The Merrick sales spiked as a new model selling 75k of them to pent up demand. They sold 150k vans. They sold nearly 700k f150s.
Small pickups are a dumb class of vehicle which will always be a niche class. SUVs tow as much. Vans offer a better vehicle for less cost than a 1/4 ton pickup.


