Yes! I’ve been ‘degoogling’ for a while. Shifted email, searching, shopping etc elsewhere.

However, Cory Doctorow (‘Enshittification’) points out that even if you’re the advertiser or business customer, you’re the product. They get screwed as well. Companies that are too big to care are extracting value from everyone. The policy decisions that allowed them to get that way were made in living memory by named individuals, and can be reversed.