Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”
Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.
Epic recently showed how it was integrating AI into Unreal Engine 6.
Time Sweeney said:
“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.
“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”
Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.
While I think I understand what he means with regards to catching hate for being marked “AI”. I think it should be marked, but give a scale of sorts. Then it is easier for people to decide what things they are “okay” with vs what they aren’t. Like “AI voice over” is different than a game done “Mostly/completely AI”. Which would also help the random people that really like AI to find games using it (obviously that crowd is niche).
Maybe allow marking in detail elements that are AI place holders for Early Access games, where the dev is a small team or single person (no excuse for AAA games with huge budgets). The context matters, and people that don’t want any AI would already be leaving really bad reviews when they find out AI was used at all (along with demanding refunds). Could even be good for those Early Access games to find people to work with in replacing the place holders if people see things are still needed and reach out.
Would also be good if the same kind of scale markers could be applied to games that don’t use AI but do use pre-made assets. Not like AI is the only cause for all the slop games.
Isn’t this literally what Steam does? Every game I’ve looked at that has an AI tag explicitly states where/when AI is used and, usually, its for stuff in development that gets switched out. Not always, mind you, but thats usually the tag that I see. Stuff like Liar’s Bar will then also have the tag saying AI Voices and what not.
I hadn’t noticed, but cool that they already have something more transparent than just a vague “AI is used” stamp (and nice to have some tiny validation to my headspace not being a terrible idea lol). Then it for sure means the Epic Games guy is just reaching for weird hills to die on.
My god!
A well thought out and reasoned opinion? I can’t believe it took me this long to leave reddit!
Honestly, if visual elements are ai created I am not sure I even care. AI is (now) really good at that and if it saves the devs weeks or months of drawing graphics that they can spend on the story or the action of a game, I (so far) think I am ok with that.
lol I’ll take the vote of approval! Currently the topic gets boiled down to “everything AI is slop” automatically, but removes situations where it can be used as a tool in a more “correct” sense. I would be happy if devs/studios started using it on some level to help bring back real optimizations so some games would actually use hardware to the fullest. And not just rely on people just constantly buying new GPUs or feel like the high-end hardware is a requirement.
Just need to make sure to test and re-test the results, and maybe good devs would actually go back to see how the optimizations were done to try doing it themselves (and not just get lazy/dumb in their own code). The cash grab vibe-coded slop stuff should be called out at all times. Just like the pre-AI asset flipping shit that was already flooding stores. Would also be great if bad reviews call out specific issues and not just blanket say “AI crap” or something like that to help other people have a better picture of things.