The company reports that its brands—BMW, MINI, and Rolls-Royce—sold 204,295 battery-electric vehicles (BEVs) in the first half of the year, marking a 7.4% decline in comparison to the first half of 2025.

    • DrinkMonkey@lemmy.ca
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      4 days ago

      I think the iX3 is a reasonable step in that direction after the horror that was the iX. I think they’ll sell every iX3 they can make. But man I just want an electric wagon (Audi A6 etron not available in a wagon format here)

      • ramble81@lemmy.zip
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        3 days ago

        You see the new iX5 with the dead fish eyes? Oh, also the only way to adjust the air vents inside is by going through multiple touch screen menus. As opposed to just grabbing and moving the freaking thing.

        • DrinkMonkey@lemmy.ca
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          3 days ago

          I cannot tell you the last time I adjusted the vents in my car (via touch screen) nor in my van (manually).

            • DrinkMonkey@lemmy.ca
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              3 days ago

              Dunno what to say. We swap vehicles regularly and the temps here range drastically both with the seasons and from morning to afternoon. Maybe I’m just indifferent?

  • atomicbocks@sh.itjust.works
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    4 days ago

    “Overpriced brand that hasn’t innovated in decades falls short of lofty goals.”

    Seriously nobody wants a Mini that looks like it got stung by a bee, electric or otherwise.

  • betanumerus@lemmy.ca
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    1 day ago

    Incompetent marketing department.

    Everyone in the world sells noiseless, emissions-free products but these people can’t.

  • Lemmyoutofhere@lemmy.ca
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    4 days ago

    Well ya. We are currently in transition from the old iX (now discontinued) and i4 to the Neue Klasse iX3 and i3.

  • Bonje@lemmy.world
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    3 days ago

    If they had a reasonably priced convertible mini bev I’d buy it yesterday. But it doesn’t exist and if it did it wouldn’t be reasonably priced

  • mctoasterson@reddthat.com
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    3 days ago

    They are releasing the iX5, which seems pretty feature rich and has some decent range, but it costs $80K+ depending on the trim.

    That price tag is gonna limit the market a bit.

  • taiyang@lemmy.world
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    3 days ago

    I really like my gas mini cooper but I looked into the EV equivalent and the mileage is trash at its price range. In the US the only decent options seem to be Korean made, which is a shame since the Chinese brands seem to be best in show right now (especially for compact cheap evs).