Perky

“Data analyst finds that “diarrhea stigma” in bakeries can reduce the number of reviews a cake gets by around 53%–and the reviews it does get are more negative.”

Stop putting diarrhea in the cake and people will both review them more often and review them more highly.

… and that’s the name they went with?? If they’re making a Twitter clone, why not riff on the name Twitter? If you had to go with a single-letter name (which is already stupid), why W of all letters? Nobody’s going to say “Hey man, did you see my post on Double-Yoo last night?” At least make it Z or something, making Zed posts sounds way better.