Interesting when you think about the two most popular “American” sports, American Football and Baseball. Both of these games have large amounts of dead time built in that advertisers and broadcasters are used to taking advantage of. You have all the time in the world while teams are setting up for plays, taking the field, coming off the field, etc etc etc. Neither of these sports are constant action the way Soccer is. It’d be interesting to find out the effect the dead time in American Football/Baseball has had on the advertising industry over the years, as well as on the advertising culture in the US in general.

I mean, if all the harping about the Davidson Window we’ve been hearing for the last 5 years has any substance at all, choosing to get into a pointless war and wasting all our munitions needlessly is starting to sound a bit like treason…really does a good job setting us up to not be able to defend Taiwan if/when China invades the nation…

Tolerance is a social contract. Only those who abide by the contract are covered by the contract. Intolerant people do not tolerate others, and therefore they cannot benefit from the social contract.