The study that the whole alpha/ beta dynamic comes from was studying caged wolves in a zoo.
So limited territory, resources and mates.
Its essentialy prison social dynamics. Makes sense thats what theyd be trying to push in general society- keep people competing for the artificially scarce resources, instead of trying to wrestle back control of said resources from tbe corporations/ their owners
To Be fair, Comander does tend to lead to people talking over eachother.