@ryannathans @vk6flab Firstly, not grandfathering existing names is bad. As continuity of email addresses is often assumed for authentication. So this will bring on some fraud.
Secondly, corporate names are often not the name traded under. Once worked for SOCOG, which you would know better as Sydney 2000 Olympic Games, which we branded as Sydney 2000. Even worse is the case where usage replaces the company name, as in Macca’s.
Thirdly, consumers often know the product name better than the company. Fanta being a good example here. But also the various franchise arrangements.
Fourthly, companies are not static. Changing all email addresses when A and B merge to become C is bad, but see also fraud above.
There is a lot of benefit to having the companies’ registry, rather than the trademark registry, be the final arbiter of domain disputes for .com.au. A small Australian company using ipod.com.au should not have to move because of a marketing decision by a US multinational. But this is not that policy.
@Sammirr @blind3rdeye brisbane2032.com.au will not be allowed for ticket sales for the 2032 Olympic Games. That would be www.bneocog.qld.gov.au.