It seems the meat lobby is way too strong. 🙄
Imagine people ordering a “lentil burger”, “soy burger”, “plant burger”, “bean burger”, or “chickpea burger”, and receiving a vegan meal.
Can you imagine how shocked and deceived, perhaps even violated they may feel? The horror!
Luckily the European Christian Democrats protected European citizens from this huge and common problem instead of, oh I dunno, helping European industry with the energy transition or end a genocide. They have their priorities straight here.
Or maybe, just maybe, this is another attempt by a panicked industry to slow down the transition to a slightly less cruel food production system and these politicians are earning some side money?
EDITED for tastefulness of words. The only words I changed are the only ones that OP quoted and responded to below. The rest of the message was ignored. I actually learned a valuable lesson today, thanks Felix!
animal mass murder industry
You vegans are so funny 🤣🤣🤣
Should I call it ecocide industry then?
Lung disease spreaders industry?
Epidemic production industry?
You don’t have to care about animals at all to see the benefits of reducing meat production.
Carry on supporting “plant mass murdering industry” a. k. a. “consumer deception industry” sweetie 🤣🤣🤣
Somehow industry producing plant pulp which looks like shit and taste the same way are hell bent on calling their inferior products the same as “animal slaughtering industry”. Try to guess why. Oh, hold on, that requires more than a few brain cells and you are a vegan after all.
Well, “sweetie”, I never personally insulted you and I took the effort to link sources for my claims so I got that going for me… 🤷
How have I insulted you now sweetie? I mean, “Vegan” can be perceived as an insult so I kind of get it - but surely not for yourself?
Regarding brain cells - that’s a simple statement of fact. Vegan diet, especially not properly balanced, impacts mental health and intellectual capabilities.
You are being very weird
When has “burger” or “steak” ever exclusively meant meat from an animal? This sounds like political corruption to me. Somebody is getting paid for turning this linguistic gaslighting into law.
A “burger” has always been a mince patty of any kind and a “steak” is a thick slab of something. The default assumption may be meat, but it has never been exclusive.
Edit
OP appears to have a serious problem accepting facts. It’s disappointing given the number of upvotes Voyager shows for them. I suppose nobody is perfect.

You expect this from Texas but are shocked and disappointed when it’s the EU.
Meat lobbyists forcing regulations on products that threaten the meat industry.
Nothing will meaningfully improve until the rich fear for their lives
Nothing will meaningfully improve
It just did. European Parliament voted for regulations protecting consumers from deception used by the plant pulp industry.
Yay global warming solved! XD
/s
It’s insane seeing adults make these crying baby comments about not eating as much meat so we all don’t boil alive.
Throw out that pathetic ego, it isn’t doing you any favors.
It is. It would even be better if all the public lying was banned, not just this one.
Accidentally eating a vegetable, you poor thing!
It’s not about accidentally eating vegetables, it’s about products being marketed in a misleading way. If I order a pizza with bacon on it, I don’t want turkey, let alone a vegetable substitute.
However many terms are already agnostic, eg pattie, burger; these kind of things should be allowed. Also, “cooks like ground beef” isn’t a problem, however maybe the way the words highlight “ground beef” might be. Like, the “cooks from” and “made from plants” are white text on a light coloured background, as if to try and make it easier to miss.
There are already laws against intentionally misleading people with advertising. Done properly, this is just an extension of that, to counter businesses trying to get around the current law.
I have no problems with anything you say - as a vegetarian, Id also like to be able to distinguish between products and ensure Im getting plant based stuff.
However, you should keep in mind that this is not the actual intention of the meat industry pushing for this. Theyre just trying to fuck with the competition.
now i can’t get dino nuggies cause there’s no dinosaurs in them :(
Fuck the meat lobby. Plant meat is the real deal!
I’ve seen “plant based chicken nuggets”, (0% chicken) which doesnt make sense
Good rule, food market stays the same, but these should be called “veggie nuggets” or whatever
I’ve seen “chicken-free nuggets”, which makes more sense IMO.
But why not include every other thing it doesn’t have in it?
Because if something is meant to imitate something else, consumers looking for such a substitute product should have an easy means of finding it. The target demographic of these products is people looking to avoid meat, so manufacturers already have an incentive to label them as being meat-free. Making them use meaningless words will inevitably confuse consumers more than a prefix such as ‘plant-based’ would, in turn discouraging adoption of such products by curious consumers, exactly the intended effect of the meat lobby that pushed for inclusion of the provision in the first place.
I’m really enjoying all the angst this one is stirring up. I got plenty of things to care about but this one isn’t one of them.
Edit: The butthurt is real and strong.
You cared enough to comment.
Great news! Hopefully the US follows suit, and does the same for milk and cheese!
Good, product names should not be misleading.
Edit: I wonder what idiots think product names SHOULD be misleading.
I agree. Burgers should be called tortured ground-up cows.
Who is torturing you?
I don’t understand how that is the reply you went with. Why would a product having torture in the name be meaning it’s the torture of the person who buys it? According to exactly what you said above, it should describe the product, which the person you replied to followed.
I don’t understand
I know.
agreed - if this does pass I can’t wait to stop seeing “burger” as a term used to mean anything but the minced flesh patty and all uses of “burger” for the whole sandwich to be made illegal as bread, lettuce, tomato, etc obv aren’t made of animals
also I hope somebody finally starts enforcing this so we stop getting confusing product names like “peanut butter” - you’re telling me a peanut was milked and then churned? mm I don’t think so…
I assume you’re being sarcastic, but when I was growing up in Australia we didn’t call it peanut butter, it was peanut paste. Because the dairy lobby didn’t want the confusion.
So how should a veggie burger be called?
“heavily processed plant pulp” will do.
So then a ton of animal meat products needs to have their names changed too “heavily processed animal pulp” too? Because that’s what they are.
Nope. They are delicious mince meat burgers. Which reminds me, it is Fri, time to have one.
Like “concentration camp slaughter” for animal meat?
Like delicious steak, medium rare please.
as opposed to “heavily processed animal pulp”?
No, as opposed to “tasty beef/pork/chicken/turkey burger”. You know, a natural product. Which reminds me of tomorrow’s shopping - steak tartare it is.
100%. Misleading marketing is not the right way to encourage people to change their habits. It should not be.
To anyone dowvoting my remark, you’re more than welcome to tell me why/what you’re downvoting. At least, if by downvoting you wanted help me understand why there may be an issue with my comment. If not, don’t change a thing ;)
I didn’t actually downvote, but I do object to your characterisation of this as misleading. People aren’t labelling their products with the intent that the people buying it believe they’re eating meat.
Those labels are designed to communicate what sort of thing you can do with it. If you label something “burger”, for example, everyone will understand at a glance what they’re looking at, and that you might like to put it between two buns with some lettuce. It will also catch the attention of people who are looking to make burgers, but might not have considered non-meat options.
Also, common usage of words like “burger” aren’t limited to anything specific. People talk about “chicken burger” or “turkey burger” all the time, for example, and nobody accuses them of trying to trick people into eating chicken. Why not a “lentil burger” as well?
Okay, here I go: Heavily misleading marketing.
How the fuck do you look at a meat substitute product, which all scream “I AM NOT MEAT, I AM SUBSTITUTE” from the packaging to the naming conventions like “Like-Chicken”, and think this is meat. Please, if you do this, don’t do the shopping for your household. Depending on the language, you might end up with cleaning products in your breakfast cereal.
It’s just being brigaded by weird vegans it seems
I’m afraid you may be right. And if that’s how they envision convincing anyone to change their their mind, well, good luck with that. But I was still hoping maybe there was something else in my comment, something meaningful I mean, that was worth criticizing and discussing.
If there is nothing but a few random strangers on the Internet being displeased by a comment, well, it’s not like they will stop being triggered anytime soon, and I certainly don’t want to waste my energy worrying about them being too lazy to tell me what they disagree with, and why. So, like I said, they’re more than welcome to continue hitting the downvote button ;)












