Even if that’s all bullshit, there has to be some genuine reason this came to pass in Japan, and not in other places.
McDonalds are far from the only one. Native chain Mos Burger are doing it on their menu too, even leaving the top bun almost fully off with just the suggestion of being a sandwich.
The tradition of wax display food seems like it could honestly have traction, because the customer is looking ‘down’ on that in restaurant windows or display stands, and it’s pretty useless just showing the undifferentiated top of a burger bun. You need to show off what’s inside.
And if you’re accustomed to that, then the side-shot we are used to in the west just doesn’t seem to do the job very well in comparison.
The McDonald’s menu feels like a compromise between the McDonalds global standard and the fully native Mos-style, as if they are putting as much flair on the menu as is allowed without going completely renegade.
Even if that’s all bullshit, there has to be some genuine reason this came to pass in Japan, and not in other places.
McDonalds are far from the only one. Native chain Mos Burger are doing it on their menu too, even leaving the top bun almost fully off with just the suggestion of being a sandwich.
The tradition of wax display food seems like it could honestly have traction, because the customer is looking ‘down’ on that in restaurant windows or display stands, and it’s pretty useless just showing the undifferentiated top of a burger bun. You need to show off what’s inside.
And if you’re accustomed to that, then the side-shot we are used to in the west just doesn’t seem to do the job very well in comparison.
The McDonald’s menu feels like a compromise between the McDonalds global standard and the fully native Mos-style, as if they are putting as much flair on the menu as is allowed without going completely renegade.
This sentence on their flagship “burger”
“The chilled tomato slice goes perfectly with piping hot meat sauce and freshly grilled patty.”
Makes me think of this
Dutch jumpscare
Mos burgers look terrific and somehow very Japanese at the same time.
I wouldn’t call the top buns “askew”, though. They’re off.
Mos burger genuinely is the best fast food burger I’ve ever had, they are delicious