The rebranding move is believed to be part of a last-ditch, behind-the-scenes effort to salvage whatever is left of the business’ once thriving reputation, the Daily Mail reported.
It reminds me of a time a pimento cheese maker made comments that seemed extremely racist and when the apology didn’t settle the consumers, they just changed the brand name and logo and the formerly outraged customer base who had every reason to stay offended happily went back to buying the product. The whole process only took a couple or three months, tops.
https://nypost.com/2026/05/17/us-news/sycamore-brewing-forced-to-rebrand-after-owner-charged-with-raping-girl/
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It reminds me of a time a pimento cheese maker made comments that seemed extremely racist and when the apology didn’t settle the consumers, they just changed the brand name and logo and the formerly outraged customer base who had every reason to stay offended happily went back to buying the product. The whole process only took a couple or three months, tops.